The description box attached to a video on YouTube tells viewers what they will be watching. On YouTube and other video-exclusive websites,
viewers will often get lured in by a title and then read the accompanying description before deciding whether or not to watch the video. In today's fast-paced world where attention spans are constantly shrinking, a video
viewer may check just the first couple of lines of description before making a decision to view or not to view.
This illustrates the number one reason why you should always take the time to create a quality description to add to each video. You make the experience better for your prospective viewer. In a side-by-side, head-to-head contest, identical videos with matching titles and thumbnails will
see the video with a thorough description outperform its twin that lacks a revealing description. To keep your viewers and potential viewers happy,a video description is important.
Your Viewers Are Not the Only Ones Who Love Video Descriptions
Giving your prospects what they want is essential. When you are marketing your business online, there are other factors to keep in mind as
well. Search engine algorithms should always be kept happy. As it turns out, video-sharing sites like YouTube and Vimeo appreciate it when you take the time to add a description to each one of your videos.
This simple but often overlooked process will yield better search engine results and rankings because it gives algorithms and software more information. The more opportunities you have for grabbing the attention
of search engines the better off you are. In the case of YouTube, for example, you have as many as 5,000 characters at your disposal when you create a description for a video.
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