Adsense: What Is it And How Do You Use It

Adsense is among the primary profit generators for blogs and sites. Usually, you are able to drastically improve your clickthrough rate and total net by placing the advertisements wisely, improving the material targeting, or by optimizing the ad units directly. Below I will cover the last point, how to optimize the Adsense units with 8 simple tips:

Adsense? What Is That?

Adsense is among the primary profit generators for blogs and sites. Usually, you are able to drastically improve your click-through rate and total net by placing the advertisements wisely, improving the material targeting, or by optimizing the ad units directly. Below I will cover the last point, how to optimize the Adsense units with 8 simple tips:

1. The three top-performing ad units are 336×280 large rectangles, 300×250 inline rectangles, and 160×600 wide skyscrapers. Think about using those units if possible, but bear in mind that other formats would be more appropriate for your site design.

2. The more successful link color is blue. This info is connected with the roots of the Internet where all major sites used to feature blue links.

3. Aside from blue links you are able to also use a link color that matches the pattern of your site (i.e. if you use green links make the Adsense links of the same color).

4. As a general rule of thumb, blend (no border, same background) your Adsense units if your site has a light color scheme and contrast (border, contrasting background) the units if you're using a dark color scheme.

5. If the advertisements are based on the content you should avoid using borders while advertising units outside of the content can use borders to call attention.

6. If your site has mainly repeat visitors (like Forums) you are able to rotate the background color of the units to cut back advertisement blindness.

7. Consider removing the “Advertise on this site”• message from your units. That can be done on the control panel under the “My Account” section, disabling the “Onsite Advertiser Sign-Up” feature.

8. Test, test and test. Every website is unique so make sure you test with different colors and formats and track the results to fine-tune your Adsense.

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